Hi there.

As a creative, I’m driven by three aims: Simplicity, Consistency and Joy.

I strive for simplicity, because great work should touch people’s emotions immediately and strongly. With opportunities to capture people’s attention and hearts becoming so fleeting these days, simplicity is paramount. Keep it simple, and your audience will love you for it.

I champion consistency, because strong work only reaches everywhere when it is expressed clearly and proudly, without the confusion of diversion. Think of consistency as simplicity’s protective older brother.

Finally, there’s Joy. One thing I know from my years of experience is it doesn’t matter if the work is deathly serious or fall-over funny -the only way to make sure the work is great is to enjoy making it. Joy is the driver of excellence and the oxygen of creativity.

…that’s everything I believe in. Simplicity, Consistency and Joy.

At a glance

International award-winning concept-led creative, specializing in creating powerful, simple, effective brand communication. 

Experienced in a wide range of TTL brand work from airlines to soft drinks to non-profits, delivering outstanding concept, branding, ATL, digital, social and direct work for global brands.

Winner of Ogilvy Vietnam’s first ever Cannes Lion creative award.

Helped build MILO Vietnam into a regional leader for sales and creative, earning the Vietnam advertising industry’s first ever Effie award. 

Winner of a record six consecutive Samsung flagship phone pitches as creative director for Cheil Vietnam.

A proven developer and mentor of talent.

Author of a complete set of ideation training and inspiration sharing programs proven to lift output, quality and sharing across entire teams.

An experienced collaborator, brainstormer and group leader.

A pro-level guitarist and composer with extensive touring and recording experience.

Brands I’ve befriended

MILO, Maersk, Chevrolet, Midea, Ponds, Samsung, Bo Concept, Sony, Air New Zealand, IBM, Vodafone, Huggies, Kotex, Dove, WWF, Pepsi, Merck Serono, Pizza Hut, Nestle, Coca Cola, Old Spice, Monteiths Breweries, Milo, Vinacafe, Television New Zealand, Nilfisk, Les Mills International, Tamiya, Vietnam Airlines, Insee, Danone, Glaceau/Vitamin Water, Tower Insurance, THP Beverages, Vinamilk. 

My path

2022-Present: Partner and Creative head, The Color Club

2018-2021: Creative Director, Cheil Vietnam

2016-2018: Associate Creative Director, Ogilvy Vietnam

2013-2016: Creative lead, Enrichment Programs, King Abdullah University of Science and Technology (KAUST)

2010-2013: Associate Creative Director, Ogilvy Vietnam

2009-2010: Copywriter, Digital and ATL, Aim Proximity

2007-9: Freelance copywriter and content writer